Our History

Our jewelry store has been continuously family owned and operated for
over a century.


Our story began in 1908 when my grandfather first opened the DeNatale Jewelry Company on Mulberry and Grand Streets in New York City.

Later on, my father and uncle built upon this fine reputation by opening their own stores in the Wall Street area, under the names of DeNatale Brothers and Peter DeNatale.



In the early 1950s, my father was commissioned to design crowns for the statues of the Madonna and Baby Jesus at Regina Pacis Church in Brooklyn, New York. In thanksgiving for the safe return of their family members from World War II, parishioners donated their family heirlooms to the cause. Gold was melted down, and precious gems such as diamonds, rubies and sapphires were fashioned into the crowns. My father and mother had the honor of taking these crowns to Rome to be personally blessed by the Pope.

Denatale-HistoryPhoto-3-small-300x200Now, a century later, my daughters Taryn & Michelle, join me in carrying on the honored family tradition of quality and service at our present Lacey Township location in Ocean County, New Jersey.